RxSport Focus Week – POC

POC-header-image

Another week into winter, another RxSport focus week.

This week, we take a look at POC, one of the most recognisable brands out on the slopes and one that is revolutionising the game.

POC is a Swedish company with a strong mission to do the best they can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes. POC represents technological and protective excellence in an understated though nonetheless stylish package.

Featuring one of the most recognisable logos around and tech to back up its reputation, POC once again pushes the boundaries in protection and quality. With the introduction of brand new Clarity lenses, developed in conjunction with Zeiss and POC SPIN helmet technology, POC are a force to be reckoned with this winter.

POC have often been synonymous with protection but this year Goggles offer some of their greatest advances in technology.

Featuring a brand new flagship model, the ORB Clarity and all the old favourites making a comeback; POC has a goggle for all occasions, including one for your groms!

The ORB Clarity is the latest in a long line of ultra-stylish goggles from POC and this season it has been boosted with even better optics; POC Clarity, developed through a long-standing collaboration with Zeiss.

POC Clarity lenses

POC Clarity introduces a new highpoint in optical performance, thanks to unique lenses made in collaboration with industry leaders ZEISS. POC Clarity lenses have been developed for all day, all mountain use. Highly advanced tints are designed to enhance vision by significantly improving contrast and light in differing weather conditions. By maximising vision, performance and the ability to react to hazards are boosted.

POC Clarity lenses are frequency-tuned in to the needs of skiers and snowboarders who need all-day precision and performance. Lenses for sunny and partly sunny weather are enhanced with specific mirror coatings.

By combining POC Clarity lenses with Spektris mirror coatings, base tint and mirror can work in sync to enhance colour and contrast while protecting the eyes from fatigue and glare.

POC Clarity lenses are available on the Fovea Clarity and the Orb Clarity.

New goggles for 2017/18.

New gear is always the most exciting part of the winter and we can’t wait to share it all with you!

Obviously, Clarity lenses have taken the headlines this season but POC’s big release is of the Orb Clarity. A brand-new design and it’s one of the best looking goggles around this season!

Orb Clarity introduces a new level of optical performance thanks to unique lenses produced in collaboration with industry leaders, Carl Zeiss. Integrated with the grilamid Orb frame, which has a maximized field of view and a simple and quick lens changing system, the result is unparalleled vision and performance whatever the weather.” – POC

POC Orb Clarity – Basketane Blue / Clarity Spektris Orange

New helmets and helmet tech for 2017/18.

As well as goggle tech, POC have once again revolutionised the helmet and protection scene. Protection is where POC made its name and is a big part of the Swedish company’s heritage.

POC Lab

POC Lab was created to be at the forefront of safety, innovation and development. It brings together experts from a range of disciplines and medicine to support and advise, in conjunction with X Games riders, Olympic cyclists and elite World Cup skiers to ensure that what POC develop is the most reliable and advanced protection on the market.

POC Lab allows collaborations with some of the world’s foremost sports medicine experts, brain scientists and specialists in spinal cord injuries.

This season, SPIN is the big release out of the POC Lab and it has come thanks to years of development.

POC SPIN has been developed to combat injuries as a result of oblique impacts, where brain injury occurs as a result of rotational forces. Yes, you may have heard of tech like this already existing in MIPS but SPIN is different as it is built into the helmet padding and adding a function into the comfort components of the helmet, there are no extra parts or additions into the helmet.

Thanks to its development in the POC Lab, it is hoped that the reduction in injury due to rotational and linear forces will go a long way to save lives and improve protection to athletes who need it the most.

SPIN can be found in two brand new helmets for this season; leading the line this season is the Auric Cut Backcountry SPIN and its little brother the POCito Auric Cut SPIN, perfect for your little groms out on the slopes!

POC Auric Cut Backcountry SPIN – Bohrium Red

“A size adjustment system offers a superb and flexible fit and the adjustable vents on the front and top of the helmet provide adjustable ventilation, for mixed weather conditions or when accessing the backcountry. The Auric Cut Backcountry SPIN is versatile, very safe and durable, equally at home carving up the piste or facing diverse challenges in the backcountry.” – POC

It isn’t only SPIN that POC have included in this lid, the Auric Cut Backcountry SPIN features Recco avalanche recognition sensors for that extra level of protection and assurance when you’re out exploring the mountains.

POC POCito Auric Cut SPIN – Fluorescent Orange

“The Auric Cut POCito SPIN offers serious safety for kids on the mountain. Featuring POC’s patent pending rotational impact protection system, SPIN, the internal shearing pads will reduce the effects of an oblique fall by reducing the amount of force transmitted to the head and brain.” – POC

Premium protection for your little ones. The POCito Auric Cut Spin is the go-to lid for those who want to keep their groms as safe as possible. Again, POC have gone the extra mile with this lid by including even more safety tech. This helmet includes an integrated LED panel across the back of the helmet, so you can spot your kids across the slopes!

GIVEAWAY TIME!

POC have kindly sent us some beanies to giveaway with every POC helmet and goggle purchase. For a limited time only, order a POC helmet or goggle and receive a free beanie! Offer is while stocks last, so treat yourself early doors!

 

Check out our social media for regular updates and head over to the YouTube channel for product reviews and latest releases!