POC is a Swedish company with a strong mission to do the best they can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes. POC represents technological and protective excellence in an understated though nonetheless stylish package.
Founded in 2005, POC set out to improve ski racing safety. After POC athlete Julia Mancuso won gold in the giant slalom at the 2006 Winter Olympics, the brand's profile grew and diversified to provide protection for a wide range of sports thanks to their embrace of science and research.
A feature unique to POC's range of goggles is the revolutionary contrast-enhancing Clarity technology which was developed alongside optical industry leaders Carl Zeiss Vision. Designed for ultimate optics in specifically tailored snow environments.
Across the range you'll find heritage POC styling, with the logo front and centre on most products. Their growing reputation for bold and unfussy designs along with the iconic orange AVIP colourway has made them one of the most distinctive brands on the slopes.
POC's mission - To protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Breaking with convention and exploring new ideas to improve protection for all.
Working with Olympic athletes, World Champions and elite scientists alike, POC brings top of the range tech to the masses with this eclectic collection of premium goggles.
Redefine what it means to see on snow.
Developed by POC together with optical industry leader Carl Zeiss, Clarity lenses heighten sensory impact and the ability to react to dangers.
Clarity lens technology filters specific peaks in the colour spectrum to enhance precision vision, and amplify and define every detail on the snow. With lenses for sunny, partly sunny and overcast conditions, vision is always at its sharpest.
This season sees the development of 3 different Clarity lens types. Offering different levels of intensity, all tailored for different and specific environments and for differing lengths of use.
Created for the short-term intensity of competition and racing settings, Clarity Comp filters specific peaks in the colour spectrum to give clear, optimum vision and manage contrast on the snow.
Clarity lenses intensify contrast and light for clear vision that makes it easier to read the snow and see everything on the slopes, making it easier to avoid potential hazards. Perfect for everyday all-mountain use.
Optimised for all-round use, Clarity Define lenses give sharper contrast and definition across a broad range of colours and light conditions. All-day precision and performance for every skier.
By designing helmets and goggles together, POC have optimised form and function so they always meet the specific needs of different kinds of user and offer a seamless fit.