POC is a Swedish company with a strong mission to do the best they can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes. POC represents technological and protective excellence in an understated though nonetheless stylish package.
Founded in 2005, POC set out to improve ski racing safety. After POC athlete Julia Mancuso won gold in the giant slalom at the 2006 Winter Olympics, the brand's profile grew and diversified to provide protection for a wide range of sports.
A feature unique to POC's range of sunglasses is the Revolutionary contrast-enhancing Clarity technology was developed alongside optical industry leaders Carl Zeiss Vision for ultimate optics.
POC's fast growing reputation for quality has been combined with bold unfussy designs. Consequently, POC sunglasses are one of the most distinctive sights on the road, on trails and at top level competitions around the world.
Premium quality when you're on and off the bike. POC's instantly recognisable logo radiates performance and quality. Designed to enhance performance and featuring a plethora of technology to improve your experience whenever you need it.
Whether cycling on roads or trails, ski touring or simply out on a sunny day, POC sunglasses feature activity-specific designs and lenses tailored to the conditions, for ultimate performance.
DO Half Blade
Lightweight frame developed for road cycling with a semi-frameless style for improved lower peripheral vision.DO HALF BLADE
Designed for MTB and providing the freedom and flexibility of a sunglass with the protection and coverage of a goggle.DEVOUR
Refined to deliver premium performance on the bike while retaining POC's signature urban styles and characteristics.ASPIRE
A minimal semi-rimless frame with an oversized shield lens for ultimate coverage and a large field of view.AIM
Bringing a new level of optical performance and redefining what it means to see while riding, POC Clarity was developed by POC together with Carl Zeiss Vision Sunlens.
Clarity lenses have been scientifically manufactured to filter specific peaks in the colour spectrum to enhance precision vision.
POC Clarity lenses intensify colour and contrast while improving depth perception and are tuned specifically to different riding environments, designed for urban riding, trail and road.
Enjoy seamless compatibility and superior protection with POC sunglasses and helmets.