Working from their base at Sun Valley, Idaho, Smith Optics are a market leader in eyewear for all seasons. If you like to have total control over how your sunglasses perform then Smith are your go-to.
In 1965 Dr. Bob Smith, a dentist by trade, made the first ever goggle featuring a sealed thermal lens and breathable vent foam. This revolutionised the powder skiing experience, and would make Smith Optics a worldwide brand in the years to come.
MAG is the premier feature of Smith's sports eyewear, using a unique mechamism to quickly and easily modify your eyewear. ChromaPop lens technology uses the latest in colour science to provide stunning views through lightweight and impact-resistant lenses.
Smith specialise in easy-to-wear shapes including the ever-popular Lowdown design which is available in an entire family of style variations. The Haywire and Shoutout offer premium Smith lens technology in a classic shapes that never go out of fashion.
Smith is dedicated to making products that authentically empower thrillseekers and modern explorers in snow, bike, fish, surf, peak performance outdoor adventure and more.
This is the most complete selection of Smith sunglasses to date, offering an eclectic choice of popular lifestyle classics and forward-thinking sport designs.
Modernised classics & trend-driven eyewear.
Merging timeless and trend-driven eyewear silhouettes, Smith have created fresh perspectives with performance features for the stylish modern explorer.
An adaptation of a classic Smith frame, keeping a familiar silhouette with a flatter facefront.SHOP LOWDOWN 2
A new-age sunglass inspired by classics from the past. Made entirely from Evolve eco-friendly materials.SHOP SHOUTOUT
The Haywire is a classic semi-rim construction with modern-vintage design inspiration.SHOP HAYWIRE
Crafted for all-purpose action in life and sport.
Eyewear designed with a blend of performance and style for thrill seekers as they transition from the streets into sport.
Offering large coverage with a stylish and versatile squared shape to make use of every adventure.SHOP EMERGE
Basecamp is designed for every urban and outdoor adventure scenario you make happen.SHOP BASECAMP
A true hybrid frame designed to do it all, ideal for whatever your active lifestyle can throw at it.SHOP PINPOINT
Bike / Run Collection
Eyewear designed for performance at the highest level.
Sunglasses that give every performance advantage possible; for Advantage Seekers that use eyewear to gain an edge when it matters most.
Ultra-lightweight and ready for action, designed to perform and be the ultimate sports frame.SHOP REVERB
Designed from the ground up as a truly modern sports frame with a oversized shield lens with innovative MAG tech.SHOP SHIFT MAG
Attack MAG MTB
These trail-ready sunglasses deliver the ultimate in performance and customisable protection.SHOP ATTACK MAG MTB
Purpose built for advantage on the water.
Sunglasses as performance gear for the oceans, rivers, and flats. Smith develop eyewear that solves the specific sets of needs for life on the water.
Built to endure and protect thanks to subtle built-in side shields, allowing you to focus on the water without glare.SHOP BARRA
Whether you’re reeling in or rowing on, Hookshot is prime for all-day outdoor adventures.SHOP HOOKSHOT
Featuring MAG technology, the ultimate choice for comfort, protection, and full on-the-water domination.SHOP FREESPOOL MAG
As Nature Intended.
Through Smith's proprietary ChromaPop lens technology, you can see detail and colour beyond normal capabilities.
ChromaPop filters two specific wavelengths of light that cause colour confusion. By doing this the lens delivers greater definition, more natural colour, and unmatched clarity.
Custom-made lenses are tuned to deliver to you the ultimate in visibility, clarity and durability for any experience.
Adapt to any condition with MAG.
Environments can change in an instant, so having options for performance in any condition is key.
Smith MAG technology gives you the possibilities for having an advantage - whether it's fast lens swapping options in Attack MAG, the light-blocking performance temples or everyday lifestyle temples of Freespool MAG, or the all-around lens versatility in the Caravan MAG, the advantages of MAG technology make change easy for any adventure.