POC is a Swedish company with a strong mission to do the best they can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes. POC represents technological and protective excellence in an understated though nonetheless stylish package.
Founded in 2005, POC set out to improve ski racing safety. After POC athlete Julia Mancuso won gold in the giant slalom at the 2006 Winter Olympics, the brand's profile grew and diversified to provide protection for a wide range of sports thanks to their embrace of science and research.
A feature unique to POC's range of goggles is the revolutionary contrast-enhancing Clarity technology which was developed alongside optical industry leaders Carl Zeiss Vision. Designed for ultimate optics in specifically tailored snow environments.
Across the range you'll find heritage POC styling, with the logo front and centre on most products. Their growing reputation for bold and unfussy designs along with the iconic orange AVIP colourway has made them one of the most distinctive brands on the slopes.
POC continues its work to be at the forefront of protection for skiers and snowboarders, continuously evolving protective concepts and developing new technologies to enhance safety.
POC's Whole Helmet Concept never compromises on safety. Incorporating every key aspect in protection to create precision protective equipment.
With a host of additional technology packed into POC helmets, you'll be safe in the knowledge that years of scientific research will be on your side. The inclusion of these unique features comes as part of POC's whole-helmet approach to design, comfort, fit and performance. As we push the boundaries of what is possible, POC continue their drive to create protection for elite performance.
SPIN (Shearing Pad INside)
Integrated into the helmet, SPIN pads provide impact protection against rotational forces & oblique impacts which can cause trauma to the brain tissue.
RECCO Rescue Reflectors
RECCO detectors are used worldwide by rescue professionals and allows you to be searchable through radar reflection. Incorporated in POC helmets for avalanche detection.
twICEme NFC Medical ID
Giving instant access to vital medical and emergency contact details. Simply upload your vital information and NFC compatible devices can scan the helmet.
MIPS: Multi-Directional Impact Protection System
The MIPS Brain Protection System is a helmet integrated, low friction layer designed to reduce rotational motion transferred to the brain from angled impacts to the head.
MIPS allows the head to move inside the helmet which can reduce the harmful rotational motion otherwise transferred to the brain.
Falling at an angle creates rotational motion and our brains are very sensitive to rotational forces. In an angled impact, these forces may transfer to your brain, which can cause severe injuries. MIPS can reduce the rotational motion and reduce the risk of injury.
POC Helmets are designed for a seamless fit with POC goggles so that performance and protection are fully optimised.