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Smith is dedicated to making products that authentically empower thrillseekers and modern explorers in snow, bike, fish, surf, peak performance outdoor adventure and more.
In 1965 Dr. Bob Smith, a dentist by trade, made the first ever goggle featuring a sealed thermal lens and breathable vent foam. This revolutionised the powder skiing experience, and would make Smith Optics a worldwide brand in the years to come.
MAG is the premier feature of Smith’s sports eyewear, using a unique mechamism to quickly and easily modify your eyewear. ChromaPop lens technology uses the latest in colour science to provide stunning views through lightweight and impact-resistant lenses.
Smith specialise in easy-to-wear shapes including the ever-popular Lowdown design which is available in an entire family of style variations. The Haywire and Shoutout offer premium Smith lens technology in a classic shapes that never go out of fashion.
As Nature Intended
Through Smith’s proprietary ChromaPop lens technology, you can see detail and colour beyond normal capabilities.
ChromaPop filters two specific wavelengths of light that cause colour confusion. By doing this the lens delivers greater definition, more natural colour, and unmatched clarity.
Custom-made lenses are tuned to deliver to you the ultimate in visibility, clarity and durability for any experience.