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POC is a Swedish company with a strong mission to do the best they can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes. POC represents technological and protective excellence in an understated though nonetheless stylish package.
Founded in 2005, POC set out to improve ski racing safety. After POC athlete Julia Mancuso won gold in the giant slalom at the 2006 Winter Olympics, the brand’s profile grew and diversified to provide protection for a wide range of sports thanks to their embrace of science and research.
A feature unique to POC’s range of goggles is the revolutionary contrast-enhancing Clarity technology which was developed alongside optical industry leaders Carl Zeiss Vision. Designed for ultimate optics in specifically tailored snow environments.
Across the range you’ll find heritage POC styling, with the logo front and centre on most products. Their growing reputation for bold and unfussy designs along with the iconic orange AVIP colourway has made them one of the most distinctive brands on the slopes.