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Inspired by the beauty and culture of Maui, Maui Jim’s mission is to spread aloha through vivid color, clarity, and detail.
In 1980 a small company began selling sunglasses on the beach in Lahaina on the Hawaiian island of Maui. Revolutionary lenses defined a brand which has gone on to enhance the way countless wearers see the world.
Maui Jim believes in providing more vibrant colours of the world while protecting eyes from harsh glare and harmful rays. Every hue of the spectrum can be seen through Maui Jim lenses, housed in frames of highest quality material.
An eclectic selection of frames have been conceived to fill every possible niche, from fast-paced watersports, to sedate sunseeking, and everything in between. Maui Jim offer a range of lens tints crafted to suit specific environments.