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100% enables athletes to see and think differently. Breaking away from convention requires imagination, innovation and clarity.
The roots of 100% go back to the early 80s when the iconic brand graced factory racing equipment of the biggest names in motocross. Today 100% has diversified and is the choice of some of cycling’s biggest names including Peter Sagan.
Available in select colours, HiPER lenses harness colour science to boost visual clarity. The party piece in the range is the Speedcraft AIR, designed to dilate the nasal passages to assist breathing and amp up marginal gains on the road.
100% specialise in clean-cut, futuristic style with some of the most striking designs in sport eyewear. Expansive cylindrical shields as seen on the Speedcraft and Glendale make for a throwback look that not only performs but looks great!