Sweet Protection have been crafting the finest protective wear since 2000 from their base in the municipality of Trysil in Norway. Since then their award-winning team of designers, skilled technicians and star-studdied team of riders are pushing the envelope of functional equipment. Sweet are always on the relentless pursuit of perfection in every detail.
Sweet was founded in 2000 by action sport enthusiasts, collaborating with Terje Håkonsen to develop protective winter wear. In 2003 they made their first ISPO appearance and won the Brand New Award for best newcomer.
Basing thier design philosophy on the geometry and anatomy of the human head has lead Sweet Protection to being a world-leader in helmets. Now featuring the revolutionary addition of 2Vi; designed to increase safety and comfort.
The iconic Sweet Protection is logo built in to the penetration-proof ventilation ports on the top of the helmet. The addition of Carbon Fibre technology on the world-class Grimnir and Rooster II helmets makes them stronger and safer than ever.
The Sweet Protection Mission is to: Create superior protection inspiring people to push their boundaries.
Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, eyewear, protective gear and apparel. This year now features extra features to further enhance safety.
2Vi - Stronger, Lighter, Better
A brand-new and revolutionary helmet technology platform developed by Sweet that is specifically designed to increase safety and comfort.
Offering increased safety performance and protection at both low and high impact speeds without compromising on weight and volume. Utilising a unique integrated 2-layer MIPS system, 2Vi offers increased protection against rotational impact injuries.
The advanced integration system of helmet shell, shock absorbing liner and the MIPS brain protection technology, sets a new industry standard for performance and comfort. Stronger, lighter and better than ever before.
MIPS: Multi-Directional Impact Protection System
The MIPS Brain Protection System is a helmet integrated, low friction layer designed to reduce rotational motion transferred to the brain from angled impacts to the head.
MIPS allows the head to move inside the helmet which can reduce the harmful rotational motion otherwise transferred to the brain.
Falling at an angle creates rotational motion to which our brains are very sensitive. In an angled impact often experienced in sports, these forces can cause tearing injuries to brain tissue. MIPS can reduce the rotational motion and therefore reduce the risk of brain damage.
Designed for seamless helmet compatibility, Sweet Protection's range of goggles offer superior optical performance and clarity.